Transform your representatives into certified broadband experts, and reap the benefits of increased sales and greater customer satisfaction.

Specialized 2Wire broadband sales training provides agents with the tools to dramatically improve sales performance while satisfying customer needs with responsive, targeted broadband solutions.

With 2Wire broadband sales training, your certified broadband sales experts are able to quickly identify the needs of potential customers, and match them to the right mix of your products and services. Their training develops mastery of structured sales techniques and knowledge of broadband technology—from wireless home networking, to VoIP, to IPTV, and everything in between—empowering your sales experts to quickly identify the needs of potential customers, and match them to the right mix of your products and services. The result: greater sell-through rates, more upsells, increased customer satisfaction, and a reduction in costly subscriber churn.

2Wire offers a variety of broadband sales training programs, including:

• Essentials Training – Arm your frontline salespeople—such as call center agents, door-to-door sales representatives, and even in-home service technicians—with skill-building basic training on the fundamentals of broadband and “triple play” services and sales tools to quickly and effectively assess customer needs.
• 2Wire University – Comprehensive and customized for the needs of your sales organization, this results-oriented program provides intensive training on a variety of topics including high-speed Internet services, broadband products, device features, home networks, and advanced selling skills. Both before and after training, 2Wire collaborates with you to identify, achieve, and exceed your sales, satisfaction, and retention objectives.

Learn From the Experts

Unlike other programs led by trainers unfamiliar with the broadband industry, 2Wire broadband sales training programs are informed by our decade of experience with the broadband marketplace. We understand the market—products, services, and end-user perspective—because we’ve been studying and shaping it for over ten years.

Bottom-line Benefits

Since 2001, 2Wire training programs have been helping service provider sales organizations dramatically improve their sales performance. Our time-tested approach to educating and empowering sales representatives can positively impact a variety of business objectives, from revenue and sell-through rates to the increased customer satisfaction and retention rates that come from better customer qualification and product match-ups.

Time Well Spent

Our training programs aren’t monotonous, dull rundowns of product features. Every class is interactive, with world-class instructors engaging with every student and inspiring maximum student participation. We know your agents’ time is money—we ensure their time is spent learning the information that will have the biggest impact on their performance once they return to the sales frontline.

Amplify Sales Across Every Channel

All of your frontline sales representatives can benefit from broadband sales training, whether retail store sales associates, telephone service center agents, or even in-home service technicians. The broad knowledge base that representatives develop during 2Wire training can help them close more sales, faster, and at higher values (premium products and services).

Build a Customized Program From End to End

The 2Wire University broadband sales training program expands upon Essentials training with fully-customizable courses and a strong focus on advanced skill-building—a combination designed to improve sales, customer satisfaction, and churn rates significantly.

Expert instructors present courses on a variety of topics ranging from basic high-speed Internet services, to broadband home networking basics and device features and operation, to structured sales techniques, and more. Two curriculum tracks—one for enhancing the skills of newly hired agents, another for building upon the capabilities of experienced agents — provide targeted material to help sales representatives achieve greater success. Course content is further customizable according to the specific needs of the organization.

The 2Wire University program employs a holistic, results-oriented approach toward driving greater sales success within your organization. Both before and after training, 2Wire University administrators partner with you to identify needs within your organization, craft programs designed to bolster these areas, and create systems for tracking and measuring key quantitative and qualitative success indicators. In addition, value-added services after training concludes—such as incentive programs, sales monitoring, sales assist days, and “train the trainer” coaching—keep learned concepts fresh and agents motivated to continue achieving sales goals.